An eco-friendly brand offering unique, sustainable products, focusing on clothing for man and women dropshipping

Ecommercemicrofor saledesign-and-stylevia Flippa

AI deal memo

What it is A micro-tier dropshipping e-commerce brand selling sustainable clothing, positioned as eco-friendly. The business model relies entirely on third-party fulfillment with no owned inventory or operations. The numbers Monthly revenue of $36 and net profit of $12 translate to a 33% net margin and $432 annual profit. The asking price of $7,500 represents a 52× annual multiple—nearly 24× above the typical 2.2× median for comparable ecommerce assets, placing it in the 99th percentile of overvaluation. Trajectory No traffic, momentum, or scale data provided. Revenue is negligible; without disclosed growth metrics or customer acquisition data, the trajectory is opaque and appears stalled. Valuation At $7,500 for $432 annual profit, this deal is substantially overpriced. Fair value at the 2.2× median multiple would be ~$950. The seller is likely anchoring on brand potential or unrealized traffic rather than demonstrated performance. How to approach Treat this as a founder exit at a premium price, not a cash-flowing acquisition. Due diligence must focus on why revenue is so low (traffic acquisition failure, product-market fit issues, or execution gaps) and whether the brand assets justify any premium. Offer 1.0–1.5× annual profit ($432–648) and walk if the seller cannot explain the revenue stagnation. --- Due diligence [Traffic & Ads] Channel Dependency — Verify: What channels generated revenue in the last 12 months and what percentage came from each? || Ask: "Please provide last 12 months' channel-specific revenue and ad spend data." || Red flag: If 90%+ comes from one platform (Meta, TikTok Shop, etc.) or if ad spend is disclosed but revenue is vague, traffic acquisition is fragile and unscalable. [Financials] Contribution Margin (CM) — Verify: True unit economics after COGS, fulfillment, and attributed ad spend. || Ask: "Provide a unit economics breakdown for your top 5 SKUs, including COGS, fulfillment, and attributed ad spend." || Red flag: CM is negative or near-zero; the $12/month profit may disappear once ad spend is fully allocated to revenue. Business is unsustainable. [Financials] Refund/Chargeback Rate — Verify: Product quality and customer satisfaction issues. || Ask: "What is the primary reason stated by customers for returns, and what is your 12-month dispute rate?" || Red flag: Refund rate >10% or chargeback rate >2%; sustainability/eco claims may be unsubstantiated, driving returns and payment processor risk. [Product & Ops] Hero SKU Concentration — Verify: Revenue dependency and product breadth. || Ask: "What is the revenue breakdown across your top 5 Stock Keeping Units (SKUs) over the last year?" || Red flag: One product accounts for 80%+ of the $36 monthly revenue; niche fashion trends collapse quickly, and the brand is not diversified. [Email & Retention] List Health — Verify: Email asset quality and whether the brand has any retained customer base. || Ask: "What is your average open rate and click-through rate for your last 10 campaigns, and how many subscribers do you have?" || Red flag: Open rates below 10%, spam complaints, or subscriber list under 500; no customer database to build on post-acquisition. [Financials] Payment Gateways Risk — Verify: Processor stability and dispute history. || Ask: "Are there any active reserves, holds, or limitations on your primary payment processor accounts?" || Red flag: Active payment holds or multiple warnings; stripe/paypal may close the account if chargeback rates spike, halting all revenue.

Asking price

$7,500

Monthly net

$12

Multiple

52.1x

Estimated valuation vs comps

Asking 52.1x annual profit. Comparable Ecommerce this size sell around 2.2x (1.1 to 4.2x, 441 comps). Priced 2267% above the median.

Key facts

Monthly revenue: $36
Monthly profit: $12
Sale method: auction
Bids: 0
Industry: design-and-style
Seller location: United States
Established: Jul 1, 2025

Summary

An eco-friendly brand offering unique, sustainable products, focusing on clothing for man and women dropshipping

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.