$18.1K Per Month Display Advertising Site in the Business Niche
Asking 1.7x annual profit. Comparable Content this size sell around 2.7x (2.3 to 3.4x, 19 comps). Priced 35% below the median.
- Monthly revenue
- $18,051
- Monthly expenses
- $2,631
- Monthly net profit
- $15,420
- Profit margin
- +85%
- Revenue trend
- -18%
- Users trend
- -34%
- Monetization
- Display Advertising, Digital Product, Other
- Niche
- Business, Information
- Hours / week
- 1
- Days on market
- 9
- Business location
- US
Summary
This listing is for an organic traffic driven website in the business / information niche that first made money in 2020 - and has gone through several iterations of monetization. Launched initially as digital products e-commerce, this business has successfully transitioned into a profitable model focusing on Display Ads and Link Insertion. This transition started in 2024 and was mostly completed by mid-2025. Currently, the main revenue generation comes from link insertion and sponsored posts facilitated on the business's own high-traffic, authoritative website. This model has proven reliable, with agencies paying for the placement of relevant links or sponsored content, capitalizing on the site's niche relevance and established authority. The business is managed with minimal staffing, consisting of one full-time employee and a commission-based partner, ensuring low operational overhead.The digital products still exist - and present a new owner with the opportunity to either revitalize this segment or to continue focusing on the lucrative link-building and ad-display operations. Disclaimers: The seller noted that their site was receiving unnatural traffic recently, and took the decision to turn on "under attack" mode on Cloudflare. This has impacted the Google Analytics tracking script, which is showing a large drop in traffic in mid-May. The seller notes that their Cloudflare / Google Search Console does not reflect this same drop in traffic. Supporting screenshots supplied by the seller can be seen in the Google Drive folder associated with this business. The seller also notes that they would strongly prefer to retain ownership of the Amazon KDP account, as it is linked to their personal Amazon account. We can transfer the books into a new account as part of the migration process; however, this will likely result in the loss of all sales history and reviews associated with the books. Notably, Amazon KDP is not a large revenue driver for this business. Please note that KDP, ACX, Ingram Spark, and Draft2Digital payments are delayed for 30-90 days, so there will be residual revenue due to the Seller. This will be reconciled during the migration process. Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. Buyers are responsible for checking the site's traffic level before purchasing the listing. If the Buyer chooses to proceed despite lower traffic levels and Mediavine rejects this application, the Buyer has an option to move forward with a different ad network
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.