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$35.6K Per Month Amazon FBA Business in the Hobbies Niche

Ecommercesmallfor saleHobbiesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -66%
Asking price
$119,924
Monthly net
$4,283
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Ecommerce this size sell around 1.8x (1 to 2.6x, 653 comps). Priced 30% above the median.

Key facts
Monthly revenue
$35,589
Monthly expenses
$31,305
Monthly net profit
$4,283
Profit margin
+12%
Revenue trend
-15%
Users trend
-65%
Monetization
Amazon FBA, Amazon FBM, eCommerce
Niche
Hobbies, Health & Fitness
Hours / week
25
Days on market
0
Business location
US

Summary

Launched five years ago, this innovative eCommerce brand in the basketball sector has carved out a niche with a unique product that has gained traction across direct-to-consumer, Amazon, and retail channels. With a robust and efficient supply chain backed by seven suppliers in China and no anticipated stock outages, the business is primed for a smooth transition. Inventory management is streamlined, with 80% stored at a third-party logistics provider and 20% at Amazon FBA warehouses, facilitating a model where the current owner never has to handle physical stock. The business boasts strong branding assets and a proven viral marketing strategy that has resulted in features on major platforms like ESPN and ABC, significantly enhancing its market visibility. Social media is a pivotal part of its strategy, amassing over 600K followers and 500+ million views across platforms like Instagram, TikTok, and YouTube. Financially, the business experiences spikes in profitability, likely due to the product's popularity as a gift and general summer seasonality. The current owner dedicates approximately 20 hours per week managing major aspects such as inbound B2B sales, accounting, paid ads, and supply chain operations, supported by two contractors focused on outbound B2B sales. Disclaimers: Please see the P&L cover sheet for details on how revenue was verified for this business. Please see the P&L cover sheet for how COGS were entered for this business. Inventory is not normally included in the list price, further details can be provided to Unlockers. The legal entity section of the Seller Central account is currently locked to the USA meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.