$7.9K Per Month YouTube Channel in the Sports Niche

YouTubesmallfor saleSportsvia Empire Flippers

AI deal memo

What it is A YouTube channel launched in 2022 focused on NBA legend content (game footage, interviews, podcasts, commentary) targeting U.S. male basketball fans over 40. The channel operates entirely as a solopreneur business with no employees, contractors, or platform penalties, plus nascent monetization on Facebook ($200/month) and associated social accounts. The numbers Monthly revenue of $7,875 with net profit of $7,848 (99.7% margin) on an asking price of $274,689 represents a 2.9x annual multiple—108% above the median comparable of 1.4x for YouTube channels. Growth trajectory is ~14% year-over-year. Traffic sources show Browse Features (45%), Shorts (35%), and Suggested Videos (14%), with no single video exceeding 10% of channel views, indicating some diversification. Trajectory The channel demonstrates recent strong growth in views and revenue with an engaged, niche audience and evergreen content format. However, growth of 14% annually is modest relative to the premium valuation asked. Facebook monetization is nascent ($200 in first month), and upside depends entirely on the current owner's 30 hours/week production effort being successfully systematized or transferred to a team. Valuation At 2.9x multiple, this deal is priced 108% above market median and sits near the top of the 0.8–2.1x range. The valuation assumes the buyer can either maintain current owner productivity or scale operations—a material execution risk given the solopreneur dependency and unproven team-building potential. How to approach Request detailed revenue attestation (YouTube Partner dashboard exports, Facebook Ads Manager records) and clarify the exact content production workflow to assess transferability. Before offering at asking price, stress-test the growth rate, validate that traffic diversification holds under algorithm changes, and confirm whether the audience is truly attached to the NBA legend topic or to the owner's production style. Due diligence Content Risk — The "Human Edit" Check & AI Spam: Verify the end-to-end content creation workflow (research, scripting, narration, editing). *Ask the seller: "Walk me through how you produce a typical video—what percentage is research/scripting vs. editing, and do you use any AI tools for any stage?"* Red flag: Heavy reliance on AI voiceover, script generation, or automated editing that hasn't been disclosed; or if production is described as fully automated/outsourced without detail on quality control. Traffic Quality — Social Media Dependency: Identify whether the channel's growth is organic YouTube discovery or driven by cross-promotion on TikTok/Instagram/Facebook. *Ask: "What percentage of your new subscribers and views come directly from YouTube recommendations vs. external social promotion, and has that split changed in the last 12 months?"* Red flag: Over 30% of views are driven by a single volatile platform (e.g., TikTok algorithm changes could crater views); or traffic spiked sharply after a viral clip with no explanation of sustainability. Content Risk — Content Age & Freshness Decay: Confirm the owner's publishing cadence is consistent and sustainable. *Ask: "How many videos do you publish per week, and has that frequency changed in the last 6 months? What happens if you reduce production to 20 hours/week?"* Red flag: Publishing has slowed or stalled in recent months; or the owner admits they cannot maintain current output long-term without hiring help (which they haven't done). Monetization — Ad Network Tier & RPM: Validate the YouTube RPM and confirm eligibility for premium ad networks or sponsorship deals. *Ask: "What is your trailing 12-month average RPM, and have you been approached by or actively pitched sports brands or premium sponsors?"* Red flag: RPM is extremely low (under $2), suggesting poor audience demographics or monetization inefficiency; or zero sponsorship interest despite a niche audience (suggests limited commercial appeal or small subscriber base). Traffic Quality — Traffic Volatility Post-2024/2025 Core Updates: Assess whether the channel's growth has been disrupted by YouTube algorithm changes or platform policy shifts. *Ask: "Can you provide a month-by-month view count chart for the last 24 months, and flag any months where views dropped more than 20%?"* Red flag: Visible 40%+ drops coinciding with known YouTube algorithm

Trend

growing +14%

Asking price

$274,689

Monthly net

$7,848

Multiple

2.9x

Estimated valuation vs comps

Asking 2.9x annual profit. Comparable YouTube this size sell around 1.4x (0.8 to 2.1x, 109 comps). Priced 108% above the median.

Key facts

Monthly revenue: $7,875
Monthly expenses: $27
Monthly net profit: $7,848
Profit margin: +100%
Revenue trend: +14%
Monetization: YouTube
Niche: Sports
Hours / week: 30
Days on market: 0
Business location: US

Summary

Launched in 2022, this YouTube channel operates in the sports media niche, producing long-form and short-form content centered on the career, rivalries, achievements, and stories of an NBA legend. The channel combines game footage, interviews, podcasts, commentary, and narration to create story-driven videos that appeal to a highly engaged audience of basketball fans, primarily U.S.-based men over the age of 40. Key strengths include a large library of evergreen content, strong recent growth in both views and revenue, and a highly engaged audience within a clearly defined sports niche. Traffic is diversified across several YouTube discovery channels, with Browse Features accounting for 45.14% of views, Shorts contributing 34.7%, and Suggested Videos generating 14.21% of traffic. The channel has demonstrated strong content diversification, with no single video accounting for more than 10.1% of total channel views over the last 12 months, reducing reliance on any one piece of content. Operations are currently handled entirely by the owner, who spends approximately 30 hours per week researching topics, sourcing footage, writing scripts, recording narration, editing videos, creating thumbnails, and publishing content. The business has no employees, contractors, copyright strikes, or platform penalties. In addition to YouTube revenue, the business recently monetized its Facebook page, which generated approximately $200 in revenue during its first month of monetization. The sale also includes associated Facebook, Instagram, and TikTok accounts. Growth opportunities include increasing the consistency and volume of Shorts production, expanding long-form publishing frequency, and further monetizing content across Facebook, TikTok, and Instagram. Additional upside exists through systemizing content production and building a team of researchers, editors, and scriptwriters to increase output. With a proven content format, growing audience engagement, multiple monetization channels, and evergreen sports content, this business presents an attractive opportunity for buyers seeking a scalable digital media asset in the basketball niche.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.