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$526.0K Per Month eCommerce Business in the Beauty Niche

Ecommercelargefor saleBeautyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +269%
Asking price
$6,900,000
Monthly net
$127,207
Multiple
4.5x
Estimated valuation vs comps

Asking 4.5x annual profit. Comparable Ecommerce this size sell around 2.7x (1.4 to 3.6x, 56 comps). Priced 67% above the median.

Key facts
Monthly revenue
$525,984
Monthly expenses
$398,777
Monthly net profit
$127,207
Profit margin
+24%
Revenue trend
+141%
Monetization
eCommerce, Amazon FBA
Niche
Beauty, Health & Fitness
Hours / week
10
Days on market
30
Business location
US

Summary

This Amazon FBA business operates in the personal care and beauty category, offering a focused portfolio of high-performing products positioned around accessible at-home self-care solutions. The brand has established itself as a category leader on Amazon, supported by dominant organic rankings across major search terms, strong marketplace visibility, and a substantial base of customer reviews with consistently high ratings across its hero products. The business has experienced rapid and profitable growth while maintaining a streamlined operational model built around a concentrated SKU portfolio. Sales are driven primarily by two flagship product lines that generate strong sales velocity, repeat demand, and attractive margins within a large and resilient consumer category. The brand benefits from strong positioning within Amazon search results, including best-seller status and leading organic placement across key keywords. Operations are highly efficient and supported by disciplined inventory management, scalable sourcing relationships, and a diversified supplier network consisting of three manufacturing partners in China. The business has developed a lean and scalable infrastructure that supports consistent product quality and sustained marketplace performance while minimizing operational complexity. The brand also offers multiple clear growth opportunities for a new owner. These include expansion into additional sales channels such as TikTok Shop, direct-to-consumer eCommerce, and affiliate partnerships, alongside broader brand repositioning and new product development across adjacent premium beauty and self-care categories. With strong category leadership, a proven operational model, and significant untapped expansion potential, the business represents a scalable and highly defensible Amazon-native brand. Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.

Reason for sale

Contact the broker for more information.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.