$24.8K Per Month Display Advertising Site in the Food & Beverages Niche
Asking 2.4x annual profit. Comparable Content this size sell around 2.7x (2.3 to 3.4x, 19 comps). Priced 10% below the median.
- Monthly revenue
- $24,847
- Monthly expenses
- $1,371
- Monthly net profit
- $23,477
- Profit margin
- +94%
- Revenue trend
- -20%
- Users trend
- -30%
- Monetization
- Display Advertising
- Niche
- Food & Beverages, Culinary
- Hours / week
- 16
- Days on market
- 51
- Business location
- US
Summary
Launched in 2018, this Display Advertising site operates in the recipe niche, generating 100% of its revenue through Mediavine. The site features over 1,100 published articles and benefits from an established domain with a Semrush Authority Score of 40. The business also includes a newsletter with over 12,200 subscribers. While the seller has not been actively sending email campaigns recently, this presents a potential growth opportunity for a buyer looking to further monetize and engage the audience. Traffic is diversified across Organic Search and Organic Social, with Pinterest being a significant contributor, helping reduce reliance on a single traffic source. Traffic is primarily driven by Organic Search (31.67%), Organic Social via Pinterest (30.94%), and Direct traffic (23.86%). The top three pages account for a combined portion of traffic at 8.52%, 6.12%, and 3.43%, indicating a relatively diversified content base. The seller spends approximately 16 hours per week on the business, focusing on updating older articles for SEO improvements, publishing around 10 new articles per month, and creating Pinterest content. Content is written by the seller, with a freelance photographer producing recipe images on a per-project basis. The photographer is willing to continue working for a buyer post-sale. Disclaimers: Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. Buyers are responsible for checking the site's traffic level before purchasing the listing. If the Buyer chooses to proceed despite lower traffic levels and Mediavine rejects this application, the Buyer has an option to move forward with a different ad network
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.