$55.7K Per Month eCommerce Business in the Beauty Niche
Asking 2.7x annual profit. Comparable Ecommerce this size sell around 2x (0.9 to 2.8x, 228 comps). Priced 33% above the median.
- Monthly revenue
- $55,711
- Monthly expenses
- $37,646
- Monthly net profit
- $18,064
- Profit margin
- +32%
- Revenue trend
- +34%
- Monetization
- eCommerce
- Niche
- Beauty
- Hours / week
- 10
- Days on market
- 73
- Business location
- RO
Summary
This Shopify-based direct-to-consumer business, first monetized in December 2023, operates in the Beauty niche and primarily serves a Romanian customer base. The brand offers cosmetic products designed to enhance hair growth and overall appearance, with a particular focus on eyelashes. The business has experienced strong recent growth, achieving year-over-year revenue increases of over 50%, average net profit margins above 30%, and strong returns on advertising spend. Performance has been supported by a robust social media presence, including more than 100,000 followers, as well as effective influencer marketing campaigns. The Seller dedicates approximately 5–10 hours per week to the business, primarily overseeing financial and marketing performance, coordinating with team members, and making strategic decisions. A remote team of five handles day-to-day operations, including customer support, influencer outreach, marketing, and logistics. Sales are conducted exclusively through the Shopify storefront, with approximately 99% of revenue generated from Romanian customers and the remainder from other European markets. This represents an attractive opportunity for buyers seeking a fast-growing beauty brand with strong marketing foundations and clear potential for further expansion across Europe. * Inventory is not normally included in the list price; further details can be provided to Unlockers. ** The Seller operates a separate Beauty brand in the skincare niche. Please contact the Seller for more details.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.