$14.9K Per Month Display Advertising Site in the Children Niche
Asking 3.1x annual profit. Comparable Content this size sell around 2.2x (1.5 to 3x, 64 comps). Priced 40% above the median.
- Monthly revenue
- $15,271
- Monthly expenses
- $10,607
- Monthly net profit
- $4,664
- Profit margin
- +31%
- Revenue trend
- -8%
- Users trend
- -46%
- Monetization
- Display Advertising, Subscription, Lead Gen, Newsletter
- Niche
- Children, News & Education
- Hours / week
- 10
- Days on market
- 70
- Business location
- IE
Summary
Founded in 2006, this digital platform has become one of Ireland’s most trusted resources for families, educators, and schools, attracting millions of visits per year. The platform offers comprehensive guidance on schools, childcare, activities, and parenting support, boasting nearly two decades of SEO authority, a loyal audience, and a nationwide reach. The business generates revenue through diverse channels, including newsletter ads, business listings, banner ads, with the majority on annual contracts, and recently launched B2C services where carers and parents pay for featured listings. Additionally, it benefits from a robust relationship with mental health professionals and tutors who utilize the platform to connect with clients. Although it leverages organic traffic primarily, there are substantial opportunities to expand monetization through marketplace services, premium listings, subscriptions, and brand partnerships, specifically targeting Ireland’s family audience. Operational management is lean, involving just two contractors who maintain content and manage client relationships effectively. The platform also boasts a strong social media presence with 135k followers and a significant email list of 30,000 subscribers, managed via Mailchimp, offering bi-weekly newsletters with sponsored ads and curated content. Please see FAQ section for notes on revenue verification.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.