$16.2K Per Month Display Advertising Site in the Sports Niche
Asking 2.7x annual profit. Comparable Content this size sell around 2.7x (2.3 to 3.4x, 19 comps). Priced 1% below the median.
- Monthly revenue
- $15,890
- Monthly expenses
- $2,362
- Monthly net profit
- $13,528
- Profit margin
- +85%
- Revenue trend
- +130%
- Users trend
- +59%
- Monetization
- Display Advertising
- Niche
- Sports
- Hours / week
- 27
- Days on market
- 91
- Business location
- US
Summary
Launched in 2023, this content-based business operates in the running and cycling niches and generates revenue through Display Advertising and Newsletter monetization, along with additional income from Facebook Partner Program, affiliate partnerships, and sponsored posts. The business includes two niche websites supported by a large social media presence and an engaged audience. Key strengths include a combined social following of over 700,000, diversified revenue streams, and consistent year-over-year growth. With established digital assets and strong social-driven traffic, the business is well-positioned within two popular and evergreen sports niches. Revenue is diversified across multiple sources, with 55% from the Facebook Partner Program, 33% from Display Advertising (Mediavine), 6% from newsletters, 4% from sponsored posts, and 2% from affiliate partnerships. Traffic is primarily driven through social media, leveraging a network that includes three Facebook pages with 600,000+ combined followers, two Instagram accounts with approximately 35,000 followers, an active TikTok profile, and a YouTube channel. The business also operates two email newsletters hosted on Beehiiv, with 33,000 and 2,500 subscribers, both monetized through advertising placements. The seller operates the business solo and spends approximately 25–30 hours per week researching relevant news in the running and cycling industries, creating and publishing content on the websites, and repurposing that content across social media channels to drive traffic. New content is published almost daily and is written by the seller. Potential growth opportunities include building onnthe 10% Organic Search traffic with a focus on SEO optimization, expanding the underutilized YouTube channel, increasing affiliate partnerships, and further monetizing the existing newsletter audiences. With an established audience, diversified monetization, and a scalable content model, the business presents an attractive opportunity for buyers seeking a social-first media asset in active lifestyle niches. Disclaimers: Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into its program. Buyers are responsible for checking the site's traffic level before purchasing the listing. If the Buyer chooses to proceed despite lower traffic levels and Mediavine rejects this application, the Buyer has an option to move forward with a different ad network The seller hired a content creator in February 2026.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.