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$30.8K Per Month Amazon FBA Business in the Lifestyle Niche

Ecommercesmallfor saleLifestylevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -90%
Asking price
$77,245
Monthly net
$2,759
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Ecommerce this size sell around 1.8x (1 to 2.6x, 653 comps). Priced 30% above the median.

Key facts
Monthly revenue
$29,658
Monthly expenses
$26,899
Monthly net profit
$2,759
Profit margin
+9%
Revenue trend
-63%
Users trend
-64%
Monetization
Amazon FBA
Niche
Lifestyle, Health & Fitness
Hours / week
15
Days on market
84
Business location
CA

Summary

This listing is for a brand started in early 2023 - focused on helping athletes and fitness enthusiasts perform at their best. Initially expanding its reach across the US, Canada, Europe, and Australia, the business strategically refocused its operations to concentrate on the growing marketplaces of Canada and Australia, maximizing profitability and operational efficiency. This business generates the majority of its revenue through Amazon FBA, complemented by a Shopify website that has seen success with minimal marketing efforts. Suppliers are based out of China, and orders are fulfilled via Amazon warehouses for both Amazon and Shopify orders - providing a simple to manage supply chain. Generally, around one to four months of inventory are on hand, depending on the SKU. Please see the FAQ section for this business for further information regarding trademarks and product-level issues. Disclaimers: Inventory is not normally included in the list price; further details can be provided to Unlockers. This business has a Shopify loan associated with it. The legal entity section of the Seller Central account is currently locked to Australia, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.