$72.4K Per Month eCommerce Business in the Health & Fitness Niche
Asking 1.3x annual profit. Comparable Ecommerce this size sell around 2x (0.9 to 2.8x, 228 comps). Priced 33% below the median.
- Monthly revenue
- $72,408
- Monthly expenses
- $45,571
- Monthly net profit
- $26,838
- Profit margin
- +37%
- Revenue trend
- -9%
- Monetization
- eCommerce
- Niche
- Health & Fitness, Home
- Hours / week
- 30
- Days on market
- 75
- Business location
- CZ
Summary
This e-commerce business was started in 2025 and specializes in selling grounding mats, with particular focus on Eastern European markets. The business primarily derives traffic and revenue from Facebook ads by leveraging 40 Facebook pages, 1 Instagram profile, and 10 Facebook ad accounts localized to different target regions. Currently, the owner self-fills from home - ensuring personal control over shipping and inventory management. The business comes with an untapped asset of over 15,000 email contacts across multiple European countries. While these contacts are currently not in use, they represent a significant opportunity for email marketing and additional revenue streams. The current inventory includes a reliable supply chain with a single supplier based in China, ensuring consistent product availability and branding, with preparations to restock and expand the product line shortly. Note - the owner self-fills from their own home. This will likely need to be outsourced moving forward. The seller notes that they were travelling during February 2026 - due to their self-fulfillment model, they were not running significant ads during this month, given that they would not be available to fulfil orders. Please see the FAQ section. for notes on revenue verification and quirks surrounding cash on delivery shipping methods, popular with customers of this business. Given that this is a relatively young, ad-driven business, this listing is recommended for experienced e-commerce buyers only.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.