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$5.3K Per Month eCommerce Business in the Pet Care Niche

Ecommercesmallfor salePet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
stable +5%
Asking price
$99,494
Monthly net
$3,109
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce this size sell around 1.8x (1 to 2.6x, 653 comps). Priced 48% above the median.

Key facts
Monthly revenue
$5,314
Monthly expenses
$2,205
Monthly net profit
$3,109
Profit margin
+59%
Revenue trend
-16%
Users trend
-20%
Monetization
eCommerce
Niche
Pet Care
Hours / week
10
Days on market
107
Business location
FR

Summary

This listing is for a specialized, well-branded, e-commerce store for pet rabbit accessories, built on WooCommerce. This business has carved out a niche in the French market. Key strengths of the business include a robust reliance on organic traffic through SEO, accumulated over several years, with a notable strategy of durable product offerings. Operational logistics are streamlined, with inventory managed by a third-party logistics provider, ensuring that the business does not handle physical inventory directly. This setup simplifies the fulfillment process, with products shipped directly from the 3PL to customers. The business has not yet tapped into the potential of consumable products and subscription models, which present a significant growth opportunity to increase customer recurrence and lifetime value. Notably, a secondary site targeting countries outside of France is also operational, and is generating a small profit, and is included in the sale. Despite its success with organic traffic, the business has not invested in paid advertising, representing another substantial area for growth. Disclaimers: Inventory is not normally included in the list price; further details can be provided to Unlockers. The seller is fluent in French only. Please send initial questions via message. Calls are preferred in French; if you don’t speak French and wish to conduct a call, please work with the seller to arrange a translator or use a live translation app.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.