$21.5K Per Month Display Advertising Site in the Culinary Niche
Asking 2.2x annual profit. Comparable Content this size sell around 2.7x (2.3 to 3.4x, 19 comps). Priced 20% below the median.
- Monthly revenue
- $21,475
- Monthly expenses
- $1,612
- Monthly net profit
- $19,863
- Profit margin
- +92%
- Revenue trend
- +50%
- Users trend
- -11%
- Monetization
- Display Advertising, Affiliate, Amazon Associates, Digital Product
- Niche
- Culinary
- Hours / week
- 16
- Days on market
- 110
- Business location
- US
Summary
This listing is for a display advertising, digital product, and Amazon Associates business first monetized in 2022 in the culinary niche, offering a unique opportunity to reach a large and highly engaged audience each month. The WordPress site features a comprehensive library of guides, tutorials, and recipes focused on the baking and dessert niche, supported by the seller’s professional experience. The brand has also successfully expanded into popular recipe round-ups, which can be easily outsourced—highlighting a scalable growth path that does not require the new owner to produce original recipes. The business attracts traffic through a diversified mix of organic search, its own subscriber base, and social media platforms such as Instagram, Pinterest, and Flipboard. This multi-channel approach reduces reliance on any single traffic source or algorithm, providing a more stable foundation for long-term growth. Revenue is primarily generated through on-site display advertising, with additional income from Amazon Associates and digital products. There is significant upside potential in both affiliate monetization and digital product expansion, which remain under-optimized given the size of the audience. The brand also benefits from a large and engaged audience, including over 200,000 social media followers and a newsletter with 44,000+ subscribers that maintains a 33%+ open rate. This provides a strong foundation for further email marketing and monetization strategies. The business has seen strong growth in net profits over the past year and operates efficiently, with the seller spending approximately 7 hours per week managing core activities, including content oversight, publishing coordination, and marketing management. *The seller has confirmed with Newsbreak that this account is transferable to a new buyer. ** Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. Buyers are responsible of checking the site's traffic level before purchasing the listing.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.