$4.6K Per Month Agency Business in the Home Niche
Asking 2.3x annual profit. Comparable Agency businesses sell around 2.1x (1.3 to 3x, 167 comps). Priced 11% above the median.
- Monthly revenue
- $4,614
- Monthly expenses
- $280
- Monthly net profit
- $4,334
- Profit margin
- +94%
- Revenue trend
- -24%
- Users trend
- -41%
- Monetization
- Agency, Amazon Associates
- Niche
- Home, Culinary
- Hours / week
- 5
- Days on market
- 12
- Business location
- US
Summary
This listing is for a long-standing healthy recipe site started in 2012 by its current owner. The site has seen resilience through Google Updates and notably receives over 20% of its traffic from "Organic Social" with a well-followed Pinterest account (58,000+) being the main focus. Operated solely by the owner without the need for additional employees, this business has been managed with a hands-off approach, primarily focusing on evergreen and seasonal content that continues to attract visitors without the need for frequent new posts. The site boasts a substantial library of content that remains relevant and engaging to its audience over time. Additionally, the business has an email list of approximately 5,000 subscribers, which has been segmented and includes automated sequences primarily used for audience engagement. Although currently not a major revenue driver, this list represents another avenue for potential monetization and deeper customer relationships.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.