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$14.2K Per Month Amazon FBA Business in the Personal Care Niche

EcommerceSoldPersonal Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
stable -3%
Asking price
$224,217
Monthly net
$7,233
Multiple
2.6x
Estimated valuation vs comps

Asking 2.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 8% above the median.

Key facts
Monthly revenue
$14,215
Monthly expenses
$6,982
Monthly net profit
$7,233
Profit margin
+51%
Revenue trend
-8%
Users trend
-27%
Monetization
Amazon FBA
Niche
Personal Care
Hours / week
3
Days on market
2
Business location
US

Summary

This business was started in mid-2022 and offers a unique opportunity with its patented product designed for DIY hair grooming enthusiasts. The business has a clear hero SKU on Amazon with over 1,500 reviews - averaging 4.1 stars, alongside a complementary second SKU. This simple 2 SKU setup allows for an easy-to-manage business. Of note - the current owner has run very few paid marketing campaigns - and has instead seen success from organic ranking and several viral videos. While this business has seen some decline in revenue, the seller notes that they have been less focused on the business and that competitors have been running ad campaigns. A new owner will likely benefit from a more aggressive approach to ad campaigns than the current owner. Importantly, the P&L only shows revenue generated via the main FBA sales channel. However, there are several supplementary revenue channels, including Shopify, eBay, TikTok, and ad revenue from YouTube. Buyers will be happy to see that these are all included in the sale - but not accounted for in the P&L. *Inventory is not normally included in the list price; further details can be provided to Unlockers. *The legal entity section of the Seller Central account is currently locked to the USA, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.