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$1.3K Per Month Display Advertising Site in the Culinary Niche

Contentsmallfor saleCulinaryvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -30%
Asking price
$40,604
Monthly net
$1,128
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Content this size sell around 2.2x (1.5 to 3x, 64 comps). Priced 36% above the median.

Key facts
Monthly revenue
$1,224
Monthly expenses
$96
Monthly net profit
$1,128
Profit margin
+92%
Revenue trend
-26%
Users trend
-49%
Monetization
Display Advertising
Niche
Culinary
Hours / week
5
Days on market
161
Business location
US

Summary

This listing is for a display advertising business established in 2020 and operating in the culinary and lifestyle niches. The WordPress-based website offers a wide range of resources with a particular focus on Italian cuisine, recipes, and lifestyle content. Revenue is generated exclusively through display advertising, with traffic evenly split between organic search and social media sources. The Seller dedicates approximately 5–10 hours per week to the business, primarily managing content creation and updates, as well as organic search visibility, while a team of contractors handles social media content production. Disclaimers: Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. If the buyer’s Raptive application is not approved during the migration process, they have the option to either move forward with a different ad network or reverse the deal. Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into its program. Buyers are responsible for checking the site's traffic level before purchasing the listing. If the Buyer chooses to proceed despite lower traffic levels and Mediavine rejects this application, the Buyer has an option to move forward with a different ad network

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.