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$7.3K Per Month Amazon FBA Business in the Personal Care Niche

EcommerceSoldPersonal Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -37%
Asking price
$63,790
Monthly net
$2,058
Multiple
2.6x
Estimated valuation vs comps

Asking 2.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 8% above the median.

Key facts
Monthly revenue
$7,251
Monthly expenses
$5,193
Monthly net profit
$2,058
Profit margin
+28%
Revenue trend
-11%
Monetization
Amazon FBA, Amazon FBM
Niche
Personal Care, Equipment
Hours / week
1
Days on market
7
Business location
US

Summary

Launched in 2023, this Amazon FBA business has successfully established itself in two distinct niches, with revenue split evenly between a self-defense product line and a personal care item. This diversified approach mitigates risk and leverages different market opportunities through a lean and streamlined product line of just 4 SKUs. The self-defense products are sourced from a USA-based supplier. The seller handles this inventory internally by receiving large-box shipments, repackaging items into individual units for FBA optimization, and then sending them to Amazon warehouses via UPS—a process that could be outsourced to the manufacturer for increased efficiency. The personal care items are sourced directly from China. These units are shipped to the seller and then forwarded directly to Amazon FBA, requiring no handling or repackaging, which simplifies logistics. The business is secured with two officially issued trademarks, one for each brand. Key strengths include a healthy net profit margin of 28% and a low TACoS of 5%. While net profits declined slightly in 2025 due to increased but unoptimized ad spend, this presents a clear opportunity for a new owner to improve marketing efficiency and boost profitability. Additionally, expanding marketing strategies and optimizing logistics could further grow the brands. Off-Amazon sales channels have been established but are excluded from the sale, offering further untapped potential. *Inventory is not normally included in the list price; further details can be provided to Unlockers.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.