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$14.2K Per Month Display Advertising Site in the Pet Care Niche

ContentSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -51%
Asking price
$208,431
Monthly net
$7,187
Multiple
2.4x
Estimated valuation vs comps

Asking 2.4x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 3% below the median.

Key facts
Monthly revenue
$14,236
Monthly expenses
$7,049
Monthly net profit
$7,187
Profit margin
+50%
Revenue trend
-57%
Users trend
-65%
Monetization
Display Advertising, Digital Product
Niche
Pet Care
Hours / week
5
Days on market
55
Business location
US

Summary

For sale is a prominent U.S.-based online marketplace started in 2019 and dedicated to pet enthusiasts. Featuring over 10,000 active classified ads and a robust registered user base of 640,000. This platform operates on a very well-branded, premium domain with authority in the niche. Included in the sale are a large number of secondary domains to help protect the brand. Revenue is generated via display ads and digital products in the form of paid listings / featured placements. A range of packages is available for potential users to buy. Operations are highly automated with content created by users, minimizing the need for active management beyond light content moderation and support queries. A substantial email list of 640,000 users is included in the sale, with the majority of users being based in the US.

Reason for sale

The seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.