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$8.7K Per Month eCommerce Business in the Beauty Niche

EcommerceSoldBeautyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -73%
Asking price
$55,454
Monthly net
$1,540
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 25% above the median.

Key facts
Monthly revenue
$8,691
Monthly expenses
$7,150
Monthly net profit
$1,540
Profit margin
+18%
Revenue trend
-66%
Users trend
-34%
Monetization
eCommerce
Niche
Beauty, Personal Care
Hours / week
6
Days on market
217
Business location
CA

Summary

Established in late 2020, this Shopify business specializes in the sale of Korean beauty products in Canada and has become a popular destination for beauty enthusiasts seeking the latest in K-beauty trends. Of note, the site uses no paid ads - instead relying on its extensive social media presence to drive sales. With an average of 2.2M views/month on TikTok and 2.8M views/month on Instagram (stats pulled from last month). This provides an opportunity for a new owner to scale - and consider re-using the best content for paid ads. The current owner's responsibilities include answering customer emails, reordering inventory, creating social media content, and managing payments to content creators. These tasks are streamlined to ensure maximum efficiency. Included in the sale are 3 freelance creators who produce engaging videos, graphics, and email newsletters. This creative team is a pivotal asset, driving the organic reach that the business relies on. The business boasts impressive social media followings with 32K followers on Instagram and 139K on TikTok. In addition, there is an email list of over 14,000 contacts included in the sale. Disclaimer: Inventory is not normally included in the list price; further details can be provided to Unlockers. Note - this business runs on a Canadian domain. A new owner of this business may need a Canadian legal entity in order to hold the domain

Reason for sale

The seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.