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$2.4K Per Month Display Advertising Site in the Health & Fitness Niche

ContentSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +19%
Asking price
$61,401
Monthly net
$2,117
Multiple
2.4x
Estimated valuation vs comps

Asking 2.4x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 3% below the median.

Key facts
Monthly revenue
$2,426
Monthly expenses
$308
Monthly net profit
$2,117
Profit margin
+87%
Revenue trend
+19%
Users trend
+26%
Monetization
Display Advertising, Affiliate, Amazon Associates
Niche
Health & Fitness, Lifestyle, Food & Beverages
Hours / week
4
Days on market
220
Business location
US

Summary

This WordPress blog, founded in November 2016, is a resource hub for individuals exploring a lifestyle that is more intentional about alcohol consumption. The site features articles, podcasts, and personal stories designed to help people navigate their relationship with alcohol and make informed choices. The majority of the site's traffic is organically driven by its associated Pinterest account. The business is highly passive, requiring the owner to dedicate fewer than 4 hours per week. A virtual assistant handles all daily tasks, ensuring smooth operations with minimal owner involvement. Disclaimer: Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into its program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.