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$2.8K Per Month Display Advertising Site in the News & Education Niche

ContentSoldNews & Educationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -25%
Asking price
$67,730
Monthly net
$2,606
Multiple
2.2x
Estimated valuation vs comps

Asking 2.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 13% below the median.

Key facts
Monthly revenue
$2,762
Monthly expenses
$156
Monthly net profit
$2,606
Profit margin
+94%
Revenue trend
-26%
Users trend
-36%
Monetization
Display Advertising
Niche
News & Education, Children
Hours / week
2
Days on market
12
Business location
US

Summary

This listing is for a display advertising business created in July 2014, operating within the news and education niche. The WordPress site provides informational and educational content for teachers, parents, and children, with its entire revenue generated from Medivine ads. Traffic is primarily driven by organic search and is well-distributed across the content, as the top three most popular articles account for less than 5% of total traffic. The established site has an Authority Score of 39, experiences elevated traffic during the school year, and holds strong rankings for higher-difficulty informational keywords and a notable presence in search engine knowledge panel results. The business is highly passive, requiring the seller to work less than two hours per week, primarily for irregular content and website updates. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.