$108.6K Per Month Display Advertising Site in the News & Education Niche
Asking 2.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 13% below the median.
- Monthly revenue
- $108,552
- Monthly expenses
- $3,116
- Monthly net profit
- $105,436
- Profit margin
- +97%
- Revenue trend
- +102%
- Users trend
- +63%
- Monetization
- Display Advertising
- Niche
- News & Education
- Hours / week
- 4
- Days on market
- 271
- Business location
- US
Summary
This listing is for a digital media business originally launched in 1986, operating in the defense and science news niche. The business generates revenue primarily through display advertising (Google AdSense, Taboola, Outpush; $8–$12 RPM) and video ads (TruVidéo; $5–$6 RPM). Following a relaunch last year, the site experienced a dramatic surge in traffic, climbing from roughly 100,000 to several million monthly pageviews within two months. This growth is supported by a multidisciplinary content strategy, high editorial quality, and a fully organic backlink profile from authoritative domains. Daily operations are managed by an autonomous in-house team consisting of an editor-in-chief and two writers, keeping costs low (€2,000–3,000/month) and margins strong while requiring only 10–20% of the owner’s weekly time. The site publishes 7–15 articles per day through a fully autonomous editorial team. The owner dedicates roughly 2–4 hours per week to high-level supervision, with formal check-ins every Monday and Friday to ensure smooth operations. Opportunities for the business include sponsored content, affiliate partnerships, or premium offerings. These represent clear growth opportunities, with estimated potential upside of €10,000–20,000 per month. Additional opportunities include monetizing the 2,405-subscriber email list, expanding into multimedia and social channels, and introducing sponsorships or premium memberships. This business is well-suited for a digital media professional or investor with WordPress and ad-network experience, strong project management skills, and an interest in defense and science reporting. With its exceptional traffic growth, strong brand reputation, low operating costs, and autonomous team, it offers a profitable and scalable opportunity for the right buyer. Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal, and all materials have been prepared by the broker.
Reason for sale
Contact the broker for more information.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.