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$279.9K Per Month Amazon FBA Business in the Children Niche

Ecommercelargefor saleChildrenvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +416%
Asking price
$1,638,283
Monthly net
$63,011
Multiple
2.2x
Estimated valuation vs comps

Asking 2.2x annual profit. Comparable Ecommerce this size sell around 2.7x (1.4 to 3.6x, 56 comps). Priced 20% below the median.

Key facts
Monthly revenue
$279,873
Monthly expenses
$216,862
Monthly net profit
$63,011
Profit margin
+23%
Revenue trend
+153%
Users trend
+313%
Monetization
Amazon FBA
Niche
Children, Sports
Hours / week
10
Days on market
192
Business location
DE

Summary

This German Amazon FBA business specializes in children’s swimming accessories and currently operates exclusively in the German market. With TÜV certification, the brand holds a competitive edge in a safety-conscious niche. It has maintained healthy net profit margins of 23% and boasts strong customer satisfaction, with top SKUs averaging 4.5 stars and hundreds of reviews. Revenue is driven primarily through Amazon FBA (98%), with minor contributions from Shopify (2%) and a newly added eBay channel (less than 1%). The business manages non-FBA orders through a 3PL and Amazon’s Multi-Channel Fulfillment (MCF). Inventory is sourced from six Chinese suppliers with favorable payment terms—10–25% upfront and the remainder upon shipment arrival in Germany. The product catalog includes 184 active SKUs across 15 parent ASINs. One employee, whose role spans Amazon listings, content, photography, and social media, also supports other brands owned by the seller, with appropriate cost adjustments reflected in the P&L. Instagram content is already scheduled for the year, creating potential for organic growth. With clear geographic expansion plans via PAN-EU and strong brand differentiation, this business offers a compelling opportunity in the growing children’s swim accessory market. Disclaimers: Inventory is not normally included in the list price; further details can be provided to Unlockers. Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can be finalized. It is highly recommended to begin the VAT registration process as soon as possible.

Reason for sale

The seller would like to focus on real estate.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.