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$229.9K Per Month Amazon FBA Business in the Outdoors Niche

EcommerceSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +999%+
Asking price
$1,991,817
Monthly net
$51,072
Multiple
3.3x
Estimated valuation vs comps

Asking 3.3x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 35% above the median.

Key facts
Monthly revenue
$229,908
Monthly expenses
$178,836
Monthly net profit
$51,072
Profit margin
+22%
Revenue trend
+380%
Monetization
Amazon FBA, eCommerce
Niche
Outdoors
Hours / week
7
Days on market
108
Business location
US

Summary

Launched in October 2021, this Amazon FBA and ecommerce brand in the outdoors niche offers a portfolio of 20 SKUs in camping equipment and accessories. Sales are diversified across channels, with 85% from Amazon FBA and the remaining 15% through Shopify, Walmart, TikTok, and eBay. The brand has earned thousands of strong customer reviews, averaging 4.4–4.5 stars, establishing a reputation for quality and reliability. Financial performance is strong, with net margins of 22.18% and efficient ad spend, maintaining a low TACoS of 9%. Products are sourced from three reliable suppliers in China, ensuring consistent inventory flow. The seller currently spends about 1 hour per day overseeing PPC campaigns and managing inventory, while two experienced VAs handle customer service and admin tasks. Both VAs are willing to continue with the new owner, making this an easy-to-run business with minimal operational overhead. With a proven product line, well-established sales channels, and a strong foundation of reviews, this business is well-positioned for growth. The business already sells internationally in the US, Canada, and Mexico, and is now expanding into the UK and Japan. Opportunities exist to further expand the SKU range, scale advertising, and grow non-Amazon channels to further diversify revenue. This is a turnkey operation with a loyal customer base and attractive margins in a thriving outdoor category. *Inventory is not normally included in the list price; further details can be provided to Unlockers. *Note: The TikTok Shop cannot be transferred in an asset sale. To acquire it, a buyer would need to pursue a share sale of the company.

Reason for sale

The Seller wishes to focus on another business.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.