$1.4K Per Month Display Advertising Site in the Culinary Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.
- Monthly revenue
- $1,354
- Monthly expenses
- $120
- Monthly net profit
- $1,234
- Profit margin
- +91%
- Revenue trend
- +24%
- Users trend
- -1%
- Monetization
- Display Advertising, Affiliate
- Niche
- Culinary
- Hours / week
- 1
- Days on market
- 4
- Business location
- US
Summary
This listing is for a recipe content site in the culinary niche, established in 2019 and monetized through display advertising and affiliate via AdThrive and Chicory. The site generates consistent passive income and currently operates in maintenance mode, requiring less than one hour per week to manage. Traffic is driven primarily by organic search (61.37%) and organic social (20.6%, mainly Pinterest), with a strong audience base in the United States (85%), followed by Canada (6.6%) and the UK (2.5%). While virtual assistants have been used in the past for Pinterest and small experiments, they are not required for ongoing operations. With a solid foundation, a loyal traffic base, and minimal time requirements, this business represents an excellent opportunity for a buyer seeking a hands-off, ad-driven digital asset in the food and recipe space.
Reason for sale
The Seller is looking to exit this business to focus on another business opportunity.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.