$11.6K Per Month Display Advertising Site in the Travel Niche
Asking 2.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% below the median.
- Monthly revenue
- $11,592
- Monthly expenses
- $1,365
- Monthly net profit
- $10,227
- Profit margin
- +88%
- Revenue trend
- +3331353%
- Users trend
- +50%
- Monetization
- Display Advertising, Affiliate
- Niche
- Travel
- Hours / week
- 15
- Days on market
- 129
- Business location
- US
Summary
This listing is for a travel and tourism content site that first made money in late 2024. Revenue is almost entirely generated via display ads, with a very small portion via affiliates. Of note - traffic is not reliant on Google search, over 90% of traffic comes from social media, providing resilience from Google Algorithm Updates. Around 20 articles are added to the site per month, written by the owners. No page accounts for more than 7% of total traffic, showing good diversification in traffic/ad revenue. Facebook is the main traffic driver behind this business, with over 51,000 followers. There is an email list with 5,700 subscribers. Emails are sent twice per week, and the average open rate is 39%. *At the time of listing, we used a shorter than 12-month pricing period, given that this business was only monetized in late 2024. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. If the buyer’s Raptive application is not approved during the migration process, they have the option to either move forward with a different ad network or reverse the deal.
Reason for sale
The seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.