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$89.4K Per Month eCommerce Business in the Children Niche

EcommerceSoldChildrenvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +30%
Asking price
$427,544
Monthly net
$13,361
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 11% above the median.

Key facts
Monthly revenue
$89,403
Monthly expenses
$76,042
Monthly net profit
$13,361
Profit margin
+15%
Revenue trend
-5%
Users trend
+18%
Monetization
eCommerce, Amazon FBA
Niche
Children, Parenting, News & Education
Hours / week
35
Days on market
39
Business location
US

Summary

This e-commerce and Amazon FBA business, established in August 2018, offers a trademarked and Amazon Brand Registered line of high-quality, eco-friendly educational materials for children's early development. Some products are patented or have patents pending. The product portfolio, primarily constructed from wood, aims to foster a child’s love for learning, concentration, and cognitive development. This unique portfolio benefits from excellent customer feedback, with the top five listings boasting an average rating of 4.6 stars and over 90% five-star reviews on Judge.me. The majority of sales are generated through its Amazon FBA store (~97%), with a small percentage coming from its Shopify store. The owners dedicate a combined 35 hours per week to the business, with most of this time focused on new product development, while approximately 10-15 hours are spent on operational tasks. Day-to-day functions, including reporting, social media, customer service, product sourcing, and inventory management, are handled by 13 employees and contractors. Products are sourced from China, with manufacturers outside of China being evaluated as additional sourcing options. Fulfillment is managed through Amazon warehouses, while a 3PL provider is utilized for supplemental, cost-effective storage. *Inventory is not normally included in the list price; further details can be provided to Unlockers. **This business is not eligible for SBA financing.

Reason for sale

The Sellers would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.