$367.2K Per Month eCommerce Business in the Personal Care Niche
Asking 2.5x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 4% above the median.
- Monthly revenue
- $367,233
- Monthly expenses
- $314,623
- Monthly net profit
- $52,610
- Profit margin
- +14%
- Revenue trend
- +102%
- Users trend
- +99%
- Monetization
- eCommerce
- Niche
- Personal Care, Health & Fitness
- Hours / week
- 6
- Days on market
- 124
- Business location
- SE
Summary
Launched in February 2023, this eCommerce business specializes in ergonomic and pain-relief products, primarily serving customers in Sweden, with additional sales across Germany, Norway, and other EU countries. Initially starting with a single orthopedic back brace, the brand has expanded to five main SKUs. Notable strengths include a strong 5% conversion rate, a 10% returning customer rate, and consistent month-over-month growth, with April and May 2025 marking the highest-performing months to date. The business generates 100% of its revenue through eCommerce sales. Customer acquisition is primarily driven by Meta Ads, with increasing support from organic traffic due to a dedicated SEO strategy that has shown positive keyword ranking trends. Orders are fulfilled via a China-based agent who manages supplier relations, inventory storage, and packing. The operational team consists of remote freelancers, including a creative strategist and assistant, five video editors, two graphic designers, and three customer support representatives, all working full-time with 30-day notice periods. Additionally, the operations manager ensures smooth system processes and documentation. Marketing and growth efforts are supported by 3 agencies taking care of email campaigns, SEO, and Google Ads. With a scalable structure and solid foundational systems, this business presents a compelling opportunity for buyers looking to invest in a growing brand within the wellness and ergonomic niche. *Inventory is not normally included in the list price; further details can be provided to Unlockers. *The seller owns multiple businesses, meaning some expenses are shared. The 'Other (add-backs)' expense line item in the P&L consists of some discontinued software and expenses related to other businesses. The seller can provide a detailed breakdown of these expenses on request.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.