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$159.7K Per Month eCommerce Business in the Hobbies Niche

Ecommercelargefor saleHobbiesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
stable -4%
Asking price
$2,203,153
Monthly net
$73,438
Multiple
2.5x
Estimated valuation vs comps

Asking 2.5x annual profit. Comparable Ecommerce this size sell around 2.7x (1.4 to 3.6x, 56 comps). Priced 7% below the median.

Key facts
Monthly revenue
$159,746
Monthly expenses
$86,307
Monthly net profit
$73,438
Profit margin
+46%
Revenue trend
+9%
Users trend
+2%
Monetization
eCommerce
Niche
Hobbies, Survival & Security
Hours / week
40
Days on market
326
Business location
US

Summary

This listing is for a well-run eCommerce brand selling beautifully crafted gear, niched down to camping/survival and culinary purposes. The business was started in 2021 and has grown well year-over-year. Advertising costs are under 15% and some organic search traffic can be seen, keeping profit margins high, generally averaging around 50%+. Two employees can move with the business, one working on email marketing and the other handling custom engraving and shipping labels. This business has a supplier based in Pakistan and holds inventory in both Pakistan and the US. This business does not use a 3PL, and instead fulfils from their warehouse in the US. While revenue is steady throughout the year (And growing!), there is a bump in sales expected towards the end of the year thanks to the traditional "gifting" period. Note: The P&L has been built on a cash basis by the seller for this listing. Please reach out to the seller if you have any questions about specific expenses.

Reason for sale

The seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.