$9.4K Per Month eCommerce Business in the Hobbies Niche
Asking 3.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 25% above the median.
- Monthly revenue
- $9,448
- Monthly expenses
- $7,987
- Monthly net profit
- $1,461
- Profit margin
- +15%
- Revenue trend
- -67%
- Users trend
- -28%
- Monetization
- eCommerce
- Niche
- Hobbies, Gaming
- Hours / week
- 15
- Days on market
- 41
- Business location
- US
Summary
Founded in April 2018, this e-commerce brand sells high-demand accessories tailored to specific board games, catering to a passionate and growing community of tabletop gamers. The business has cultivated a loyal customer base and benefits from a strong presence in organic search, with 60% of traffic coming from SEO and an additional 12.2% driven by paid social campaigns. Operations are lean and flexible, with the current owner spending just 10–15 hours per week managing order fulfillment, customer service, and email marketing. Due to the compact nature of the products, inventory is conveniently stored and shipped from home, although estimated 3PL costs have been factored into the financials to give an accurate view of future scalability. Suppliers are located in China. With a healthy net margin of 14.90% and TACoS of 24.89%, the business is well-positioned for growth. There is ample opportunity to expand the product line, increase paid ad spend, and explore additional sales channels. This is an ideal opportunity for a buyer looking to acquire a stable, niche e-commerce brand with organic traction and a loyal customer base. *Inventory is not normally included in the list price, further details can be provided to Unlockers.
Reason for sale
The Seller has another business which requires capital from this sale.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.