$7.3K Per Month Display Advertising Site in the Home Niche
Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% above the median.
- Monthly revenue
- $7,301
- Monthly expenses
- $1,735
- Monthly net profit
- $5,566
- Profit margin
- +76%
- Revenue trend
- -8%
- Users trend
- -21%
- Monetization
- Display Advertising, Digital Product, Amazon KDP, Affiliate, Amazon Associates
- Niche
- Home, Culinary
- Hours / week
- 10
- Days on market
- 74
- Business location
- US
Summary
This listing is for a home, cooking and culinary blog started in 2016 covering internationally inspired recipes for everyday cooks. The site is primarily monetized through display ads (95%), with some secondary revenue earned from affiliate, Amazon Associates, digital products and Amazon KDP. Around 75% of traffic is from the US, and around 70% of total traffic is from organic search. No single page accounts for more than 3% of total traffic giving good diversification of keywords / traffic. The recipes are developed by the current owner and then outsourced to a photographer who makes the recipe + shoots photos and videos for the site. The site shows clear, repeatable weekend spikes in traffic - a healthy sign of organic search volume. There is also a strong social media presence included in the sale, with over 30k followers and the main focus being Pinterest. A 10,000 person email list will also be included in the sale - segmented by interest in different cooking methods (The email list is currently adding about 1,000 new subscribers each month) *Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. If the buyer’s Raptive application is not approved during the migration process, they have the option to either move forward with a different ad network or reverse the deal.
Reason for sale
The seller would like to explore other opportunities after running this business for 9 years.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.