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$24.9K Per Month eCommerce Business in the Jewelry Niche

EcommerceSoldJewelryvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +216%
Asking price
$179,313
Monthly net
$5,977
Multiple
2.5x
Estimated valuation vs comps

Asking 2.5x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 4% above the median.

Key facts
Monthly revenue
$24,936
Monthly expenses
$18,959
Monthly net profit
$5,977
Profit margin
+24%
Revenue trend
+25%
Users trend
+19%
Monetization
eCommerce, Amazon FBA, Amazon FBM
Niche
Jewelry
Hours / week
22
Days on market
151
Business location
GB

Summary

Launched in 2010, this UK eCommerce brand specializes in vintage-inspired fashion jewelry, generating revenue across multiple channels. Sales are primarily driven through Shopify B2C (56%), Faire (32%), Amazon FBA (12%), and B2B wholesale (6%). The catalog includes approximately 300 SKUs, many of which are evergreen products, with some selling for over 14 years. Key strengths include a returning customer rate of 17% and year-over-year revenue growth of 30%. The business is fully remote and can be operated from outside the UK. Inventory is sourced from suppliers in China and shipped in bulk to a UK-based 3PL, where items are received, processed, labeled, packaged, and fulfilled. Operations are handled by a distributed team, including a part-time Marketing Manager (3 days/week) responsible for content and ad management, an Amazon Account Manager, freelance jewelry designers, and Google Ads support via Upwork. Content is produced in-house, with regular blog posts, newsletters, SEO-focused pages, and product listings distributed via API to Amazon and Faire. With stable product performance, established sales channels, and streamlined remote-first logistics, the business presents an attractive acquisition opportunity in a durable and evergreen niche. Consistent year-on-year 4.8 ratings on Google, Etsy, and Faire.com reflect strong customer satisfaction in product quality and design. *The brand also sells on Etsy, which accounts for 24% of total revenue. As Etsy accounts cannot be transferred, the Etsy revenue has been excluded from the P&L and valuation. *The brand was established in 2010 and has a trading history of 15 years despite the current legal entity being only two years old. Over this period, the founder developed a portfolio of 300+ evergreen SKUs, many of which are 15 years old and continue to sell well. In 2023, the business was restructured, and assets were transitioned to a new company, to support growth and stability. Further details can be provided upon request.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.