$1.8K Per Month Display Advertising Site in the Home Niche
Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% above the median.
- Monthly revenue
- $1,820
- Monthly expenses
- $143
- Monthly net profit
- $1,678
- Profit margin
- +92%
- Revenue trend
- -78%
- Users trend
- -56%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Home, Lifestyle
- Hours / week
- 2
- Days on market
- 14
- Business location
- US
Summary
This listing is for a well-run home and lifestyle blog monetized via mostly display ads and secondarily through affiliates. The site has a strong social media presence on Pinterest, with over 55,000 followers. The impact of this can be seen in analytics, with "Organic Social" accounting for just under 70% of total traffic. While the seller has made use of their home in the content of the blog, they note that the site is fairly "hands off" with the use of external (credited) designer homes and product roundups. Note: The seller of this business is currently in the author profile for the site. The seller would like to ensure that a new "face" of the business and author profile is used moving forward.
Reason for sale
The seller has been running this since 2017 and would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.