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$22.9K Per Month Amazon FBA Business in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -24%
Asking price
$232,340
Monthly net
$9,681
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 17% below the median.

Key facts
Monthly revenue
$22,944
Monthly expenses
$13,263
Monthly net profit
$9,681
Profit margin
+42%
Revenue trend
-15%
Users trend
-31%
Monetization
Amazon FBA, eCommerce
Niche
Home, Baby Care, Apparel & Accessories, Children
Hours / week
2
Days on market
171
Business location
US

Summary

For sale is an Amazon FBA and eCommerce business established in February 2013 operating in the Home, Children, Baby Care and Apparel & Accessories niches. Specializing in artisanal and handcrafted home and organizational items for apparel, the business offers products primarily geared for babies and families. Benefiting from a trademark and Amazon Brand Registry, the enterprise boasts impressive net profit margins exceeding 30%, alongside a robust press and social media presence with features in prominent media outlets such as People and HGTV. Sales are generated through Amazon FBA, Etsy, and a Shopify storefront, with the vast majority of customers located in North America. The current owner dedicates around 2 hours weekly to the business, focusing on managing order fulfillment for Shopify and Etsy, monitoring performance, and addressing occasional customer inquiries. While the business has no direct employees, a consultant manages the daily operations of the Amazon account and is available to continue under new ownership. Alternatively, these tasks could be efficiently handled by an experienced Amazon operator with an estimated commitment of 10 additional hours per week. Notably, the business exclusively produces its designs from India, presenting a compelling opportunity for buyers seeking supply chain risk diversification away from China. The seller has also automated the fulfillment for 4 non-customized SKUs on Etsy through Amazon’s Multi-Channel Fulfillment (MCF) service. This setup streamlines operations by removing the need for manual packing and shipping on these SKUs, while also offering faster, more reliable delivery for customers. The MCF functionality highlights a scalable path forward — allowing a future owner to grow without compromising service or quality — and demonstrates the potential to leverage Amazon’s fulfillment network across multiple sales platforms. * This business includes an Etsy account as part of its assets. Etsy prohibits account transfers as part of their Terms of Service. While we can attempt to transfer the account, as the buyer, you assume all the risk during the account transfer and may not renegotiate, reverse, or otherwise amend deal terms as a result of an Etsy account closure or other penalty from Etsy. To transfer an Etsy account, a buyer will also need to make a bank account in the same country as that of the Etsy account and will need to continue to be paid in the currency of said country for the foreseeable future. The Seller is open to a payment structure where an upfront payment covers the non-Etsy portion of the business, with a contingent payment due months later upon a successful Etsy account transfer. ** Manufacturer is in India. * Inventory is not normally included in the list price, further details can be provided to Unlockers. ** Please get in touch with our team to discuss Seller Central account location lock. *** This business is not SBA eligible.

Reason for sale

The Seller would like to explore other opportunities after building the business for over a decade.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.