$13.3K Per Month Display Advertising Site in the Art Niche
Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.
- Monthly revenue
- $13,263
- Monthly expenses
- $4,545
- Monthly net profit
- $8,718
- Profit margin
- +66%
- Revenue trend
- +5%
- Users trend
- -4%
- Monetization
- Display Advertising, Digital Product, Subscription
- Niche
- Art, Hobbies, Children
- Hours / week
- 4
- Days on market
- 165
- Business location
- US
Summary
This listing is for a well-managed business providing drawing tutorials on both a website and a small but growing YouTube channel. Having been started in 2016, this business has built up significant history with Google and trust amongst its core audience, as seen with around 74% of traffic coming from Organic search and 15% from direct. Revenue is earned mostly via display ads and supplemented with some digital products and monthly/yearly subscriptions from the most loyal customers. Content creation is well-outsourced to a team of freelancers, including a project manager who handles most of the day-to-day operations. The team can continue to work with the new owner. There is a strong social media presence with over 200,000 followers across various platforms, and an email list of over 10,000 included in the sale. Generally, the team adds 5 new tutorials a week, with a buffer of around 60 tutorials pre-made. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The seller would like to retire.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.