$1.9K Per Month Display Advertising Site in the Pet Care Niche
Asking 2.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% below the median.
- Monthly revenue
- $1,874
- Monthly expenses
- $27
- Monthly net profit
- $1,847
- Profit margin
- +99%
- Revenue trend
- -77%
- Users trend
- -77%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Pet Care
- Hours / week
- 1
- Days on market
- 90
- Business location
- US
Summary
This listing is for an established content site in the pets niche, focused on providing recommendations and care tips for a specific type of pet. The website attracts a strong U.S.-based audience, with 57.05% of traffic from the United States, followed by the UK (10.63%) and Canada (6.57%). Traffic is predominantly organic, with 80.49% coming from search engines, supported by direct (14.18%) and social (3.53%) traffic sources. The site is monetized primarily through MediaVine advertising (82%) and Amazon Associates (17%), with the remaining revenue generated from a small digital product offering. Operations require minimal time investment per week, as the current owner personally handles content creation. Included in the sale are a YouTube channel with 500 subscribers and an email list of 3,000 engaged subscribers, offering multiple avenues for future growth and audience engagement. The business also has a registered trademark. This is an ideal acquisition for anyone looking to own a passive, pet-focused content asset with strong SEO fundamentals and diversified monetization. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network.
Reason for sale
The Seller wishes to pursue other business opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.