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$12.0K Per Month eCommerce Business in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -55%
Asking price
$77,231
Monthly net
$3,218
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 17% below the median.

Key facts
Monthly revenue
$11,973
Monthly expenses
$8,755
Monthly net profit
$3,218
Profit margin
+27%
Revenue trend
-44%
Users trend
-27%
Monetization
eCommerce
Niche
Home, Bed & Bath
Hours / week
10
Days on market
65
Business location
US

Summary

This listing is for an eCommerce business that started in October 2021 and built on Shopify. The site is very well niched down to a specific type of product used in the home - with a strong profit margin of 30%+ thanks to premium pricing. This business has a good social media following of around 20,000 across all platforms and an email list of 2,400+ is included in the sale. Sales are achieved via organic traffic and influencer collaborations alongside some affiliates. Interestingly, thanks to the premium approach to the products - most influencers have been happy to work with the brand in exchange for sample products. This helps to keep advertising costs to a minimum - and leaves room for growth for a new owner via more aggressive paid ads/influencer outreach. * The current owner self-stores and self-fulfills all products. *Inventory is not normally included in the list price, further details can be provided to Unlockers.

Reason for sale

The seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.