$4.0K Per Month Display Advertising Site in the Information Niche
Asking 2.3x annual profit. Comparable Content this size sell around 2.2x (1.5 to 3x, 64 comps). Priced 2% above the median.
- Monthly revenue
- $4,047
- Monthly expenses
- $316
- Monthly net profit
- $3,731
- Profit margin
- +92%
- Revenue trend
- -63%
- Users trend
- -54%
- Monetization
- Display Advertising, Other
- Niche
- Information
- Hours / week
- 10
- Days on market
- 445
- Business location
- US
Summary
This listing is for a content site with a significant amount of organic traffic. This business has an interesting history—it started as an ad-tech company and later pivoted to publishing a large volume of content on the blog, monetizing via Mediavine. No page on the site accounts for more than 1.5% of traffic, and 95% of traffic is organic search-driven. There are several key caveats to understand with this listing, all detailed in the "Important Assets" document. Please review it in depth. Most importantly, the Ad Tech side of the business is NOT included in the P&L, valuation, or listing. The seller intends to shut down this side of the business post-sale. As such, a new owner will be taking over only the blog/content portion of the business. The seller is open to negotiating the inclusion of the app/ad tech portion, but this will be discussed on a case-by-case basis. Disclaimer: Mediavine requires a minimum of 50,000 sessions per month to be accepted into its program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The seller would like to explore other opportunities
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.