$65.8K Per Month Display Advertising Site in the Science Niche
Asking 4.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 66% above the median.
- Monthly revenue
- $65,786
- Monthly expenses
- $5,471
- Monthly net profit
- $60,315
- Profit margin
- +92%
- Revenue trend
- +119%
- Users trend
- -29%
- Monetization
- Display Advertising
- Niche
- Science
- Hours / week
- 20
- Days on market
- 72
- Business location
- US
Summary
This listing is for a high-authority display ads business in the science niche, established in 2003 and currently monetized primarily through Mediavine Premiere—an exclusive program reserved for top-tier content sites. The business generates 97.5% of its revenue from Mediavine and the remaining 2.5% from Google Search Ads, offering a stable and passive monetization structure. The site publishes daily science news, curated from thousands of global research institutions that the business has built strong relationships with over the past 20+ years. Content is not created by the seller but is sourced externally, edited, and published via a custom content management system. The seller works approximately 20 hours per week, focusing on reading, editing, and uploading articles, as well as managing the email newsletter. The business maintains a strong and growing audience with 56,000 Substack subscribers and sends out 10–12 newsletters per week featuring newly published articles. Traffic is driven primarily by organic search (51%), followed by direct visitors (37.9%) and referrals (5.34%). Social media presence includes over 1.5 million Facebook followers, 300,000+ on Twitter, and a growing presence on Instagram. The website is hosted on AWS and uses Substack for newsletter delivery. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The Seller has a demanding full time job at a major company, as well as family commitments.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.