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$2.3K Per Month Display Advertising Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
stable -3%
Asking price
$52,576
Monthly net
$2,103
Multiple
2.1x
Estimated valuation vs comps

Asking 2.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% below the median.

Key facts
Monthly revenue
$2,318
Monthly expenses
$215
Monthly net profit
$2,103
Profit margin
+91%
Revenue trend
-2%
Users trend
-32%
Monetization
Display Advertising, YouTube, Amazon Associates, Affiliate
Niche
Home
Hours / week
5
Days on market
228
Business location
US

Summary

This listing is for a display advertising, YouTube, Amazon Associates, and affiliate business established in May 2015. This longstanding WordPress site offers expert advice, step-by-step guides, and practical tips for DIY enthusiasts looking to tackle specific types of home improvement projects with confidence. The business benefits from a strong backlink profile and a decade-long revenue history. The site earns primarily from Mediavine, with other affiliate revenue sources accounting for around 15% of total revenues. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.

Reason for sale

The Seller would like to exit the business to focus on a new career opportunity.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.