$2.1K Per Month Display Advertising Site in the Personal Care Niche
Asking 2.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 13% below the median.
- Monthly revenue
- $2,147
- Monthly expenses
- $43
- Monthly net profit
- $2,104
- Profit margin
- +98%
- Revenue trend
- +172%
- Users trend
- +111%
- Monetization
- Display Advertising
- Niche
- Personal Care, Beauty
- Hours / week
- 10
- Days on market
- 57
- Business location
- US
Summary
Established in 2023, this hairstyling blog monetizes exclusively through Mediavine display ads and provides audiences with curated hairstyle and haircut ideas. With a strong focus on an evergreen niche, the blog delivers consistently relevant content, catering to users seeking inspiration for their next hairstyle. The blog experienced robust growth in 2024, driven by its primary traffic source—Pinterest—which accounts for 87% of the site’s visitors and is on an upward trend. The seller dedicates 6–10 hours per week to creating 1–2 blog posts, sourcing images, and scheduling Pinterest pins to maintain engagement and attract new readers. With its evergreen content and reliance on Pinterest's expanding user base, this blog presents an excellent opportunity for buyers looking to acquire a growing and low-maintenance online business. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The Seller would like to focus on other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.