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$66.1K Per Month Amazon FBA Business in the Health & Fitness Niche

Ecommercesmallfor saleHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -28%
Asking price
$221,803
Monthly net
$7,393
Multiple
2.5x
Estimated valuation vs comps

Asking 2.5x annual profit. Comparable Ecommerce this size sell around 1.8x (1 to 2.6x, 653 comps). Priced 39% above the median.

Key facts
Monthly revenue
$66,113
Monthly expenses
$58,720
Monthly net profit
$7,393
Profit margin
+11%
Revenue trend
-19%
Users trend
-46%
Monetization
Amazon FBA, eCommerce
Niche
Health & Fitness
Hours / week
10
Days on market
227
Business location
US

Summary

Launched as a dropshipping venture and later transitioned to a branded product business, this online store specializes in the fitness niche, selling primarily through its dedicated website and also on Amazon. The company began by dropshipping a flagship product, which quickly became a success, prompting the owner to purchase a domain and build a store around it. This led to the transition to bulk production with a reliable manufacturer in China. The products are now shipped directly to a 3PL warehouse in Texas, ensuring quality control and timely distribution. In addition, beneficial payment terms have been secured with the supplier - allowing for some selling of inventory before payment is needed. The business has a strong presence on both Shopify (75% of sales) and Amazon FBM (25% of sales). All orders are fulfilled via a 3PL. Included in the sale is a substantial email list of 100,000 subscribers, providing a valuable channel for direct marketing and customer engagement. The operational aspects are efficiently managed by an experienced contractor, ensuring the business runs smoothly, with potential for the new owner to continue this arrangement. Disclaimer: Inventory is not normally included in the list price; further details can be provided to Unlockers.

Reason for sale

The seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.