$5.0K Per Month Display Advertising Site in the Home Niche
Asking 1.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% below the median.
- Monthly revenue
- $4,961
- Monthly expenses
- $30
- Monthly net profit
- $4,930
- Profit margin
- +99%
- Revenue trend
- +12%
- Users trend
- -26%
- Monetization
- Display Advertising
- Niche
- Home
- Hours / week
- 2
- Days on market
- 125
- Business location
- US
Summary
This listing is for a display advertising business established in January 2021, operating in the home niche. The WordPress site offers unique reviews for paint colors, home renovation, color palettes, home staging tips, home decor trends and designer opinions. Traffic is primarily driven organically through social media, particularly its Pinterest account, and recent improvements in keyword rankings suggest potential for growth from enhanced search visibility. The business requires minimal effort to maintain, with the seller spending about 2 hours per week creating new articles using a custom-built wireframe and templates that also automates much of the Pinterest updating process Revenue is generated exclusively through Mediavine, with 80% of traffic coming from organic social media and the rest from direct and organic search traffic. Traffic is well-diversified, with no single article accounting for more than 4% of total historical traffic. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal. **Please refer to the FAQ section for additional and important information about this business.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.