$6.0K Per Month Display Advertising Site in the Home Niche
Asking 2.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% above the median.
- Monthly revenue
- $5,983
- Monthly expenses
- $360
- Monthly net profit
- $5,623
- Profit margin
- +94%
- Revenue trend
- -43%
- Users trend
- -48%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Home
- Hours / week
- 2
- Days on market
- 382
- Business location
- US
Summary
This listing is for a display advertising, affiliate marketing, and digital content business established in 2014, operating in the home niche. The WordPress site offers a range of DIY home improvement tips, decorating ideas, and practical project guides designed to assist homeowners in enhancing their living spaces. The business benefits from an authoritative domain with a high-quality backlink profile as well as significant organic social media traffic (mainly Pinterest) providing a buffer against Google algorithm updates. The business is highly passive, with the seller working around 2 hours per week and content creation outsourced to 4 contractors who publish 4-to 5 new articles per month. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The Seller would like to exit due to a change in life circumstances.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.