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$140.5K Per Month Affiliate Site in the News & Education Niche

ContentSoldNews & Educationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
stable -4%
Asking price
$4,367,110
Monthly net
$118,031
Multiple
3.1x
Estimated valuation vs comps

Asking 3.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 23% above the median.

Key facts
Monthly revenue
$140,505
Monthly expenses
$22,474
Monthly net profit
$118,031
Profit margin
+84%
Revenue trend
-5%
Users trend
+10%
Monetization
Affiliate, YouTube, Amazon Associates
Niche
News & Education
Hours / week
40
Days on market
36
Business location
US

Summary

This listing is for an affiliate, Amazon Associates, and Display Advertising business consisting of two WordPress websites, established in October 2020. The websites offer comprehensive guides, resources, and reviews focused on test preparation, professional certifications, and language learning products and services. In addition to the websites, the business has a strong presence on platforms like YouTube and TikTok, producing engaging audiovisual content that attracts over 100,000 views per month. The websites demonstrate steady, moderate growth in traffic due to strong SEO performance and the evergreen appeal of the niche. Revenue is diversified across multiple affiliate marketing programs, with the largest affiliate platform contributing roughly one-third of total earnings. Traffic primarily originates from organic search (85%), with smaller portions from direct (8%) and referral sources (4%). The top traffic-driving countries are the United States (65%), Canada (6%), and Great Britain (4%). The two owners dedicate a combined 40 hours per week to the business, focusing on updating and creating new content, managing SEO and affiliate partnerships, and producing audiovisual materials. The sellers are open to continuing full-time work on the business for an extended period following the sale to ensure a smooth transition.

Reason for sale

The Sellers would like sell due to a change in life circumstances.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.