$4.5K Per Month Display Advertising Site in the Culinary Niche
Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.
- Monthly revenue
- $4,453
- Monthly expenses
- $697
- Monthly net profit
- $3,756
- Profit margin
- +84%
- Revenue trend
- -12%
- Users trend
- -28%
- Monetization
- Display Advertising, Affiliate, Amazon Associates
- Niche
- Culinary, Food & Beverages
- Hours / week
- 1
- Days on market
- 27
- Business location
- US
Summary
This listing is for a display advertising, affiliate, and Amazon Associates business established in April 2012 in the culinary and food & beverages niches. The WordPress site focuses on sharing plant-based recipes, offering a wide variety of meal options tailored to health-conscious and eco-aware readers. Featuring high-quality food photography, detailed recipe instructions, and a robust social media presence, the site effectively engages its audience. Revenue is primarily generated through display ads, which account for 90% of income, with the remainder coming from diverse affiliate programs. Traffic to the site is well-diversified, with over 50% from organic search, 30% from direct visits, and 15% from social media. The seller dedicates minimal time to operations, mainly updating recipes and monitoring traffic and social media engagement. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. If the buyer’s Raptive application is not approved during the migration process, they have the option to either move forward with a different ad network or reverse the deal.
Reason for sale
The Seller would like to focus her time on another business opportunity.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.