$23.5K Per Month eCommerce Business in the Beauty Niche
Asking 1.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 31% below the median.
- Monthly revenue
- $23,462
- Monthly expenses
- $11,948
- Monthly net profit
- $11,514
- Profit margin
- +49%
- Revenue trend
- +22%
- Users trend
- -62%
- Monetization
- eCommerce
- Niche
- Beauty
- Hours / week
- 13
- Days on market
- 273
- Business location
- DE
Summary
This Shopify business specializes in selling nail products, catering to customers interested in beauty and personal care. Revenue is diversified between the EU and North America, with top earnings from Germany (30.73%), the USA (23.28%), and the UK (7.38%). Key strengths include exceptional net profit margins of 50% and organic sales achieved without any advertising. The business works with four suppliers based in China and inventory is stored and fulfilled from Germany. Traffic is primarily driven by Organic Social (50.34%), Direct (29.73%) and Organic Video (10.01%). Social media videos are uploaded daily and are outsourced to a freelance content creator and a freelance editor. The seller also has had a Virtual Assistant since November that takes care of customer service and fulfilling the orders. The seller spends 10–15 hours per week coordinating with freelancers, uploading content, reordering products, and launching new nail designs every 4–6 weeks. *Inventory is not normally included in the list price, further details can be provided to Unlockers.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.