$2.0K Per Month Display Advertising Site in the Culinary Niche
Asking 2.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 3% above the median.
- Monthly revenue
- $1,974
- Monthly expenses
- $46
- Monthly net profit
- $1,928
- Profit margin
- +98%
- Revenue trend
- +60%
- Users trend
- +46%
- Monetization
- Display Advertising
- Niche
- Culinary
- Hours / week
- 15
- Days on market
- 108
- Business location
- US
Summary
This listing is for a food and recipe blog with a mostly (77%) US audience. The site is run by a husband and wife couple who have written all the content themselves. The site has diversified away from Google traffic and is now receiving 66% of traffic from Organic Social - the majority of which is from Pinterest. Included in the sale are over 32,000 social media followers across Pinterest, Facebook, and a niche Facebook group. This business earns almost entirely through display ads, with a very small amount in Amazon Associates. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Reason for sale
The seller would like to focus on their personal life.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.