$6.3K Per Month Display Advertising Site in the Health & Fitness Niche
Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% above the median.
- Monthly revenue
- $6,307
- Monthly expenses
- $179
- Monthly net profit
- $6,128
- Profit margin
- +97%
- Revenue trend
- -50%
- Users trend
- -26%
- Monetization
- Display Advertising
- Niche
- Health & Fitness
- Hours / week
- 15
- Days on market
- 203
- Business location
- US
Summary
Launched in September 2016, this Display Ads business comprises 2 health and fitness informational websites, focusing on exercise and nutrition. The sites are monetized via Mediavine with the larger site accounting for 80% of combined revenue. Some key positives of the business include strong social media engagement, evidenced by a total social following of 749k, and the high Semrush Authority Scores of 19 and 20. Traffic to the larger site is predominantly from organic social sources (73.08%), with significant contributions from direct traffic (16.98%) and organic search (9.02%). Similarly, the smaller site also relies heavily on organic social traffic (59.66%), followed by direct (32.04%) and organic search (7.42%). The social traffic mainly comes from Pinterest and Flipboard, platforms known for their visual and engaging content, which aligns well with the health and fitness niche. The business is owned by a husband and wife team who create the content themselves which is added on a bi-weekly basis. *The seller is open to selling the sites individually. *The smaller site currently falls below the 50,000 sessions per month required to be accepted into the Mediavine program. A buyer would need to switch the smaller site to a different Ad Network and agree to exclude the smaller site from the Inspection Period listed in the Terms of Service.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.