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$75.7K Per Month Amazon FBA Business in the Beauty Niche

EcommerceSoldBeautyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +190%
Asking price
$440,366
Monthly net
$18,349
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 17% below the median.

Key facts
Monthly revenue
$75,682
Monthly expenses
$57,334
Monthly net profit
$18,349
Profit margin
+24%
Revenue trend
+201%
Monetization
Amazon FBA
Niche
Beauty
Hours / week
8
Days on market
98
Business location
US

Summary

Launched in October 2021, this FBA business sells a specific beauty product, offering a wide range of design and color variations. The business employs one admin contractor who manages the account, oversees inventory levels, and supervises a design contractor responsible for creating new SKUs. This setup has enabled the business to achieve healthy net profit margins of 25% and maintain strong year-over-year growth. With 160 active SKUs and 6 parent ASINS, the business offers a large selection of designs. The supply chain is streamlined and efficient, with two suppliers based in China handling the production. The majority of the inventory is shipped directly from the suppliers to Amazon's warehouses with the seller keeping a small amount of inventory at home. The business has a TACoS of 14.49%, indicating effective advertising spend relative to sales. The small and lightweight nature of the products further simplifies logistics, contributing to the overall efficiency and profitability of the business. *Discontinued SKUs have been kept in the P&L. SKUs are continually being replaced as unpopular designs will be replaced with new designs. *The previous trademark was abandoned. The seller submitted a new trademark in July 2024 but there is a chance it will be rejected. Please refer to the Assets Included doc for detailed information. *Inventory is not normally included in the list price, further details can be provided to Unlockers.

Reason for sale

The seller wants to free up her time to focus on her family

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.